Keep what works. Improve what doesn’t.
Already have a website? Great, if it’s doing its job, keep it. Every Ghost Rank account starts with a website audit: what should stay, what should improve, and what could be holding back search visibility or conversions.
A managed website is included with Ghost Rank when it’s needed, not a separate paid package.
Discovery
Local Search
or a Direct Visit
Northstar HVAC · ★★★★★ 4.9
Same-Day Heating & Cooling
Fast, reliable service when you need it.
- Licensed & Insured
- Same-Day Availability
- Local Technicians
Get An Estimate
New Lead
Qualified Inquiry
Enters Ghost Rank
Discovery
Local Search or a Direct Visit
Northstar HVAC · ★★★★★ 4.9
Same-Day Heating & Cooling
Get an EstimateGet An Estimate
New Lead
Qualified Inquiry Enters Ghost Rank
Website Audit
Keep It
Your site is strong. Ghost Rank works with it and identifies SEO, AEO, and conversion improvements.
Improve It
Targeted fixes to the site you already have, no full rebuild required.
Build It
No site, or it's genuinely holding the business back. Ghost Rank builds and manages a new one.
Ghost Rank Optimized
Getting the visitor is only the first step.
Someone reaching your website does not automatically make them a lead. The experience still has to earn their attention, answer the right questions, build enough trust, and make the next step obvious.
Visitors
Website
Call · Quote · Book
Leads
Illustrative funnel shape. Not a claimed conversion rate.
Illustrative Model
Estimated Leads / Month
25
Visitors × Conversion Rate = Leads
Illustrative model, not a Ghost Rank performance claim. Enter your own numbers to see how the math works.
Every second adds friction.
53%
of mobile visits are abandoned when a page takes longer than three seconds to load.
Source: Google / Think with Google
A prospect who leaves before the page becomes usable never gets the chance to call, request a quote, or book.
Fast Experience
Slow Experience
Loading…
Waiting changes behavior.
A few extra seconds of loading can quietly cost a business visitors who never scroll past the loading screen.
Google/SOASTA research found the probability of bounce increased as page load time increased from one second.
Visual representation of relative bounce risk, not a literal visitor count.
Faster isn’t just nicer.
It can change what visitors do.
Vodafone
Third-Party Case Study · Not Ghost Rank PerformanceBaseline Experience
Optimized Experience
31%
Improvement In LCP
+8%
Sales
+15%
Lead-To-Visit Rate
Vodafone ran an A/B test where the optimized landing page had a 31% better LCP. The optimized experience produced 8% more sales and a 15% improvement in lead-to-visit rate.
Source: web.dev / Vodafone Case Study
Rakuten 24
Third-Party Case Study · Not Ghost Rank PerformanceBaseline Experience
Optimized Experience
A/B Test
Core Web Vitals Optimization
+33.13%
Conversion Rate
+53.37%
Revenue Per Visitor
Rakuten 24 reported these results from an A/B test comparing an optimized landing page with its original version.
Source: web.dev / Rakuten 24 Case Study
Fast gets them there.
Clarity gets them to act.
A local-service prospect is silently asking a handful of questions the moment your site loads. A good website answers them before the prospect has to go looking.
Service
Does this business handle service?
Area
Does this business handle area?
Trust
Does this business handle trust?
Next Step
Does this business handle next step?
Qualified Lead
The customer may be holding your website in one hand.
Make it easy for an interested prospect to become a lead from their phone.
Small conversion improvements can mean more opportunities.
Illustrative Model
User-supplied assumptions determine results.
Current
Leads / mo
60
Customers / mo
18
Revenue represented
$45,000
Potential
Leads / mo
80
Customers / mo
24
Revenue represented
$60,000
The Difference
+20
Additional Leads
+6
Additional Customers
$15,000
Additional Revenue Represented
Visitors × Conversion Rate × Close Rate × Average Customer Value
Illustrative model, not a guarantee. Actual results vary based on your business, market, lead quality, sales process, and other factors.
Built around the decision your customer is trying to make.
Northstar HVAC · Same-Day Heating & Cooling
Heating repair, AC repair, and full-system installs.
Serving Springfield and surrounding areas
★★★★★ 4.9 · Licensed & Insured · 214 reviews
Sticky call button, reachable with one thumb
Clear Offer
“What do you do?”
Service Proof
“Can you solve my problem?”
Local Relevance
“Do you serve me?”
Trust
“Why should I choose you?”
Action
“What do I do next?”
Mobile
“Can I do this easily from my phone?”
Performance
“Will it load before I leave?”
Your website should do business.
A Ghost Rank-managed website can support online booking and let customers pay when it’s time, connected through supported payment integrations, so an interested visitor can book, pay a deposit, request a quote, or call, right on the site.
Self-service: the customer takes the next step themselves, right on the site. Not every business needs every option.
Your website should help customers find you too.
Ghost Rank builds clear, structured websites around your services, locations, and customer intent, giving search engines, AI systems, and customers better information about what you do and where you do it.
Google Search
Local Search / Maps
AI Search
Example Discovery Queries
“HVAC repair near me”
“AC repair Hartford”
“Who can fix my AC tonight?”
“Best HVAC company around Hartford”
This shows how business information becomes discoverable, not a guaranteed ranking or placement.
Being discoverable isn’t enough. You need the shortlist.
84%
of consumers searched for a local business in the previous three months.
72%
of consumers consider three or fewer businesses before deciding.
SEO
Help search engines understand and discover your business.
AEO
Help AI-driven search systems find clear, trustworthy information about your business when answering customer questions.
Both rely on the same strong business signals: your website, services, locations, and reviews. Ghost Rank does not guarantee rankings or AI recommendations.
The website creates the opportunity.
Ghost Agent can work it.
Ghost Agent is an optional add-on. Without it, inbound leads still reach the business directly.
Visitor
Website
Qualified Lead
Ghost AgentAdd-On
Customer
Visitor
Website
Qualified Lead
Ghost AgentAdd-On
Customer
What Website Is Built To Improve
Turn More Visitors Into Leads
Give interested prospects a clear path to contact the business.
Reduce Digital Friction
Make it easier to understand the business and take action.
Build Trust Before The Call
Give prospects the proof they need before contacting you.
Create More Value From Existing Traffic
Improve what happens after someone reaches the website.
Let Customers Take The Next Step Themselves
Self-service booking and payments where it makes sense, so an interested visitor doesn't have to wait on a call back.
Help The Right Customers Find You
Clear, structured business information that search engines and AI systems can use when someone is looking for what you do.